Win cases where you practice. 5× cheaper than Avvo.

Why we built this

You shouldn't pay for traffic you can't convert.

Common questions

Everything attorneys ask before buying their first slot.

• How is "scoped" placement different from "featured everywhere" on Avvo or Justia?+

  Scoped placement means a Featured or Gold slot is locked to one (state × practice area) — and optionally one city. You appear at the top of results when a consumer searches that exact intent, and nowhere else. That keeps the placement editorially honest (we don't pretend a Tampa real-estate attorney is the right answer for a Sacramento personal-injury search), and it keeps your spend pointed at clients who actually need your work. Competitors who promise "top of every search" are either overcharging you for irrelevant traffic, or quietly mixing paid and organic results.

• Why no auctions or bidding?+

  Auctions are a tax on incumbents. Once one firm in your scope bids, every other firm pays more for the same lead. We set a fixed monthly price per (tier × scope) based on geographic and market signals — the same price for the first buyer and the last. The price is published. You either fit the budget and the seat is open, or you don't. No surprises, no escalation, no end-of-quarter price hikes.

• How do you keep paid placement compliant with the ABA Model Rule 7.2 and FTC §5?+

  Every paid slot renders inside a clearly delimited sponsored zone with the disclosure "Sponsored — paid placement by the attorney. Inclusion here does not imply endorsement, and ratings are not influenced by payment." That disclosure appears at the top of the sponsored band, above every sponsored card. The editorial ranking (the Top-rated zone) is computed only from verified reviews and never touches the slot table. The architecture matches the FTC's 2013 .com Disclosures guidance and the ABA's 2018 amendments to Rule 7.2(b).

• How many Gold and Featured seats exist per scope?+

  For a state-scope slot: 1 Gold and 3 Featured per (state × practice area). For a city-scope slot: 1 Gold and 5 Featured per (state × practice area × city). That's it. We hard-cap inventory so the sponsored zone never crowds out the editorial result. When a scope is sold out, the next buyer goes on the wait list — we don't add a sixth Featured slot to take their money.

• Do I lose my editorial ranking if I buy a slot?+

  No. Sponsored and editorial are two separate result zones rendered on the same page. The "Top-rated attorneys" list is computed from rating, verified review count, and recency — paid status is not an input to that query. A Featured-slot holder who also outperforms on reviews shows up in both zones. The only thing the slot suppresses is your appearance lower in the editorial zone within the same scope, to avoid duplicating you.

• Can I run both a state slot and a city slot at the same time?+

  Yes — and most serious buyers do exactly that. The state slot catches consumers searching by practice area without picking a city; the city slot catches the specific metro search. Each is priced independently, each renders in its own scope. Stacking them is the closest analog to "owning a vertical" without overpaying.

• What does Auto-renew do, and can I turn it off?+

  Auto-renew is on by default. On the day your slot expires, we charge the same monthly rate and extend you another month — no gap in placement. You can toggle Auto-renew off from your lawyer panel at any time; the slot then expires at the end of its current paid period and the seat returns to the inventory.

• How does this compare to Avvo Pro, Justia Premium, FindLaw, or Martindale-Hubbell?+

  Avvo Pro: ~$200–500/mo flat plus a separate Avvo Advertising auction ($3–25 per click). Justia Premium: typically $50–300/mo per practice/region, with limited transparency on rotation. FindLaw: $300–1500/mo, primarily SEO + premium placement, generally annual contracts. Martindale-Hubbell: $200–2,000+/yr per ranking tier. Lawyers Listed: every base sits 5–8× under the canonical competitor at the same tier (State Gold $39 vs Avvo Pro ~$300 → 7.7× cheaper, State Featured $19 vs Justia ~$150 → 7.9×, City Gold $19 vs FindLaw ~$150 → 7.9×, City Featured $9 vs Martindale ~$70 → 7.8×). No annual lock-in, no auctions, price published. The delta is not a launch discount — it is the absence of the auction premium and the bundled-bloat the legacy directories charge for, by structural design.

• What if a competitor pays more than me?+

  They can't. Every scope has a fixed published price. The only way someone gets ahead of you in the sponsored zone is to have bought the Gold seat (one per scope, hard-capped) before you arrived. There is no bidding ladder, no premium-to-top option, no after-market.

• What's actually included with a slot?+

  Every slot includes: top-of-zone placement in the sponsored band on the matching hub page (jurisdiction, practice area, city), the Sponsored badge with FTC-compliant disclosure, a paid-placement indicator on your profile, eligibility for the homepage "Featured cities" rotation when relevant, monthly performance reporting (impressions, profile views, contact clicks), and platform support priority. No additional fees for impressions, clicks, or contact submissions — the monthly rate is the entire spend.

• Who decides which lawyers are eligible to buy a slot?+

  Any attorney with an ACTIVE, verified profile in the matching scope. We do not gate by firm size, tenure, or buyer history. The only constraint is the inventory cap — when a scope is sold, it stays sold until the holder lets it lapse or cancels.

• Can I cancel anytime?+

  Yes. There are no annual contracts and no early-termination fees. Cancel from your lawyer panel and your slot runs to the end of its current paid month, then expires and returns to inventory.