Peter Viitre, Business Attorney in the United States
Over 31 years of legal practice · focused on Business and Franchise
Practicing business since 1995.
- 31+
- Years practicing
- 1
- Bar admission
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Quick answer
Peter Viitre is an attorney based in Toronto, ONTARIO. The practice focuses on Business and Franchise. Peter has over 31 years of legal experience.
- Based in
- Toronto, ONTARIO
- Experience
- over 31 years
- Known for
- Business · Franchise
- Handles Business and Franchise matters from Toronto, ONTARIO.
- Over 31 years of practice as a licensed attorney.
- Recognized with Lawyer of the Year — Franchise Law, Toronto (Canada) (2018).
About Peter Viitre: Peter Viitre is an attorney based in Toronto, ONTARIO. The practice focuses on Business and Franchise. Peter has over 31 years of legal experience.
Areas of practice
Practice areas handled by Peter Viitre
Peter concentrates on business and franchise. Each area below outlines the kind of case Peter handles, typical outcomes to expect, and how the intake process starts.
Business cases nationwide
Peter takes business matters nationwide. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Peter agrees to represent you.
Franchise cases nationwide
Peter takes franchise matters nationwide. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Peter agrees to represent you.
Biography
About Peter Viitre — Over 31 years of the U.S. business experience
Peter Viitre is an attorney based in Toronto, ONTARIO. The practice focuses on Business and Franchise. Peter has over 31 years of legal experience.
Peter Viitre is a partner at Sotos LLP. He is the Head of the Corporate and Commercial Group and the leader of the Home Services and Retail practice areas. Working extensively with franchises in those sectors as well as clients in the restaurant and automotive industries, he oversees all merger and acquisition transactions, primarily the purchase and sale of franchise systems including those with a cross-border component.
Peter provides advice on all aspects of franchising, from the preparation of legal documents to regulatory compliance, to helping franchisors manage the franchise relationship, to the commercial aspects of dispute resolution and termination. He also counsels business owners and investors, including private equity firms, on non-franchise purchase and sale transactions and has played a leading role in deals of varying size and complexity involving companies in various industries, on both national and international levels.
Over his career spanning more than 25 years, Peter has advised clients in a wide range of industries including food and beverage, property services, shipping, gasoline, financial advisory and business services. Long recognized as a leading franchise lawyer, Peter served as Chair of the Ontario Bar Association’s Franchise Law Section and as a member of the Ontario government’s Business Law Advisory Council, which advised the government on changes to the province’s commercial legislation.
How Peter handles business matters
Peter Viitre is a partner at Sotos LLP. He is the Head of the Corporate and Commercial Group and the leader of the Home Services and Retail practice areas. Working extensively with franchises in those sectors as well as clients in the restaurant and automotive industries, he oversees all merger and acquisition transactions, primarily the purchase and sale of franchise systems including those with…
Who Peter represents
Peter reviews new inquiries case-by-case for business and franchise matters in the United States.
Jurisdictions
Peter's state bar admissions
Ontario
1995 · ACTIVE
Recognition
Awards, publications, and recognition of Peter Viitre
Peter has received 21 formal recognitions from bar associations, industry bodies, and peer-review services.
Lawyer of the Year — Franchise Law, Toronto (Canada)
2018
Lawyer of the Year — Franchise Law, Toronto (Canada)
2015
Best Lawyers in America — Franchise Law
2026
Best Lawyers in America — Corporate Law
2026
Best Lawyers in America — Additional Areas of Practice:
2026
Best Lawyers in America — Mergers and Acquisitions Law
2026
Best Lawyers in America — Awards:
2026
Best Lawyers in America — Ranked in
2026
Best Lawyers in America — Chambers Canada
2026
Best Lawyers in America — – Franchising
2026
Best Lawyers in America — Listed as “Most Frequently Recommended” in
2026
Best Lawyers in America — Canadian Legal LEXPERT Directory – Franchise
2026
Best Lawyers in America — Listed in Guide to US/Canada Cross-Border Lawyers in Canada: Corporate
2026
Best Lawyers in America — Listed in
2026
Best Lawyers in America — Who’s Who Legal: Canada Franchise
2026
Best Lawyers in America — Listed as “Global Elite Thought Leader by
2026
Best Lawyers in America — Who’s Who Legal Global Guide: Franchise
2026
Best Lawyers in America — Inducted into the “Hall of Fame – 2022” by
2026
Best Lawyers in America — Franchise Times
2026
Best Lawyers in America — Magazine
2026
Best Lawyers in America — Named “Legal Eagle” by Franchise Times Magazine
2026
Legal awards and honors
Lawyer of the Year — Franchise Law, Toronto (Canada) (2018). Lawyer of the Year — Franchise Law, Toronto (Canada) (2015). Best Lawyers in America — Franchise Law (2026). Best Lawyers in America — Corporate Law (2026). Best Lawyers in America — Additional Areas of Practice: (2026). Best Lawyers in America — Mergers and Acquisitions Law (2026).
Locations
Peter Viitre's office in Toronto
Peter's primary office is at 55 University Avenue, Suite 600, Toronto, Ontario. In-person meetings are by appointment; a phone intake usually comes first.
Client feedback
Client reviews of Peter Viitre
Peter has not yet collected verified client reviews on LawyersListed. Reviews here are all from confirmed clients; anonymous ratings are moderated out.
No reviews yet
Only verified clients who have consulted with Peter Viitre can leave a review.
Schedule your consultationHiring guide
How to hire Peter Viitre — what to expect in your first consultation
Working with a new business attorney should feel structured. Here's how the first two conversations with Peter usually go, from the moment you request a consult to the day representation begins.
Consultation formats and pricing
Peter charges for the initial consult. That fee is credited toward representation if you retain Peter's office.
What to bring to your first meeting
Bring any documents you already have — police reports, medical records, filed pleadings, correspondence from an insurer, a copy of the contract at issue. If you're not sure, err on the side of bringing everything; Peter will tell you what matters and what doesn't.
Questions to ask a business attorney in your state
A short list to run through before you commit: How many business matters have you handled in the last year? What's your fee structure? Who else in the office will work on this? What's your realistic estimate of timeline and range of outcomes? How do I reach you between meetings?
Fees & payment
Fees, payment methods, and consultation options for Peter
Peter discusses fees during intake so the arrangement fits the matter. Contingency, hourly, and flat-fee options are all common in business practice — ask which fits.
Hourly rates, contingency fees, and flat-fee options
Every business matter is priced differently. Simple document review might be a flat fee. Injury litigation is often contingency. Complex commercial disputes usually run hourly with a retainer. Peter confirms the model in the engagement letter before any work starts.
Payment methods and payment plans
Peter's office accepts standard payment methods. Ask about payment plans if the retainer is a stretch — many business practices work with clients on structured schedules.
Frequently asked
Frequently asked questions about Peter Viitre
How much does it cost to hire Peter for a business case?
Cost depends on the type of matter, the fee model (contingency, flat, hourly), and how contested the case becomes. Peter walks through the likely range during the consult so there are no surprises.
Does Peter offer a free consultation?
Peter charges for the initial consult; that fee is credited toward representation if you retain Peter's office. Some business attorneys offer free consults — check Peter's current terms during booking.
How long do business cases in this state typically take?
Simple business matters can wrap in a few weeks; disputed cases can run 6–18 months from intake to resolution, longer if the matter goes to trial. Peter gives a realistic estimate for your facts at the consult — vague answers here are a red flag.
Can Peter take my case if I'm outside the area?
Peter evaluates matters case by case. If the venue is outside Peter's regular jurisdictions, the intake call will confirm whether direct representation or a referral makes more sense.
What should I bring to my first meeting with Peter?
Bring every document that touches the dispute: contracts, correspondence, police or medical reports, filed pleadings, invoices, photographs, insurance letters. Also bring a written timeline of what happened, in your own words. Peter will filter what matters — over-preparing at intake is always cheaper than needing a second meeting.
Is Peter accepting new business clients right now?
Peter's intake status shifts week to week. Submit the form; the office will confirm availability or refer the matter out.