Po Yi, Entertainment Attorney in New York
New, NY
Trusted entertainment attorney serving New York.
Practices in
Are you Po Yi?
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Quick answer
Po Yi is an attorney based in New York, NEW YORK. The practice focuses on Entertainment.
- Based in
- New York, NEW YORK
- Experience
- attorney
- Known for
- Entertainment
- Handles Entertainment matters from New York, NEW YORK.
- Recognized with Best Lawyers in America — Advertising Law (2026).
About Po Yi: Po Yi is an attorney based in New York, NEW YORK. The practice focuses on Entertainment.
Areas of practice
Legal matters Po takes on
Po concentrates on entertainment. Each area below outlines the kind of case Po handles, typical outcomes to expect, and how the intake process starts.
Entertainment cases in New York
Po takes entertainment matters in New York. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Po agrees to represent you.
Biography
Meet Po Yi — entertainment lawyer in New York
Po Yi is an attorney based in New York, NEW YORK. The practice focuses on Entertainment.
With over two decades of experience in private practice and in-house, Po Yi provides cross-purpose, multidisciplinary legal counseling on transactional and regulatory matters in advertising, entertainment and digital media. She works with clients in strategically assessing competitive and regulatory compliance challenges; negotiating business alliances, including sponsorships, tie-in arrangements with sports and entertainment properties, co-promotion deals, agency agreements, and talent endorsements; and developing and implementing advertising and marketing programs across multiple platforms.
Po serves clients across a wide range of industry sectors, including financial services, consumer products, retail, hospitality, sports, media and entertainment, and advertising. Her clients range from major brands to independent digital and technology companies at various stages of development.
Po was formerly vice president and chief advertising counsel for American Express, where she served as the lead counsel to the company’s chief marketing officer and the global advertising and brand management group as well as to the U.S. card marketing group. At American Express, Po worked on some of the most iconic brand campaigns as well as innovative marketing and advertising programs in social, digital and traditional media platforms. She also negotiated major media agreements and sponsorships in sports, film, music and fashion, as well as celebrity talent agreements.
A recognized thought leader, Po has also taught communications law at Syracuse University in its S.I. Newhouse School of Public Communications.
Prior to joining Manatt, Po was a partner in the advertising and marketing practice group for a large national law firm in New York City.
Working with Po on a entertainment matter
With over two decades of experience in private practice and in-house, Po Yi provides cross-purpose, multidisciplinary legal counseling on transactional and regulatory matters in advertising, entertainment and digital media. She works with clients in strategically assessing competitive and regulatory compliance challenges; negotiating business alliances, including sponsorships, tie-in arrangements…
Clients Po works with
Po reviews new inquiries case-by-case for entertainment matters across New York.
Credentials
Education, bar admissions, and languages
Benjamin N. Cardozo School of Law
J.D. · 1998
Po studied at J.D. in Benjamin N. Cardozo School of Law.
Law school and academic background
Po completed J.D. in Benjamin N. Cardozo School of Law. Formal legal training is one signal of substantive knowledge — the day-to-day practice Po runs in New York is where that training gets applied to real client questions.
Recognition
Recognition and thought leadership
Po has received 5 formal recognitions from bar associations, industry bodies, and peer-review services.
Best Lawyers in America — Advertising Law
2026
Best Lawyers in America — Entertainment Law - Motion Pictures and Television
2026
Best Lawyers in America — Additional Areas of Practice:
2026
Best Lawyers in America — Consumer Protection Law
2026
Best Lawyers in America — Entertainment Law - Music
2026
Legal awards and honors
Best Lawyers in America — Advertising Law (2026). Best Lawyers in America — Entertainment Law - Motion Pictures and Television (2026). Best Lawyers in America — Additional Areas of Practice: (2026). Best Lawyers in America — Consumer Protection Law (2026). Best Lawyers in America — Entertainment Law - Music (2026).
Locations
Office locations for Po Yi in New York
Po's primary office is at New York, New York, 10036. In-person meetings are by appointment; a phone intake usually comes first.
Client feedback
Client reviews of Po Yi
Po has not yet collected verified client reviews on LawyersListed. Reviews here are all from confirmed clients; anonymous ratings are moderated out.
No reviews yet
Only verified clients who have consulted with Po Yi can leave a review.
Schedule your consultationHiring guide
How to hire Po Yi — what to expect in your first consultation
Working with a new entertainment attorney should feel structured. Here's how the first two conversations with Po usually go, from the moment you request a consult to the day representation begins.
Consultation formats and pricing
Po charges for the initial consult. That fee is credited toward representation if you retain Po's office.
What to bring to your first meeting
Bring any documents you already have — police reports, medical records, filed pleadings, correspondence from an insurer, a copy of the contract at issue. If you're not sure, err on the side of bringing everything; Po will tell you what matters and what doesn't.
Questions to ask a entertainment attorney in New York
A short list to run through before you commit: How many entertainment matters have you handled in the last year? What's your fee structure? Who else in the office will work on this? What's your realistic estimate of timeline and range of outcomes? How do I reach you between meetings?
Fees & payment
Fees, payment methods, and consultation options for Po
Po discusses fees during intake so the arrangement fits the matter. Contingency, hourly, and flat-fee options are all common in entertainment practice — ask which fits.
Hourly rates, contingency fees, and flat-fee options
Every entertainment matter is priced differently. Simple document review might be a flat fee. Injury litigation is often contingency. Complex commercial disputes usually run hourly with a retainer. Po confirms the model in the engagement letter before any work starts.
Payment methods and payment plans
Po's office accepts standard payment methods. Ask about payment plans if the retainer is a stretch — many entertainment practices work with clients on structured schedules.
Frequently asked
Frequently asked questions about Po Yi
How much does it cost to hire Po for a entertainment case?
Cost depends on the type of matter, the fee model (contingency, flat, hourly), and how contested the case becomes. Po walks through the likely range during the consult so there are no surprises.
Does Po offer a free consultation?
Po charges for the initial consult; that fee is credited toward representation if you retain Po's office. Some entertainment attorneys offer free consults — check Po's current terms during booking.
How long do entertainment cases in New York typically take?
Simple entertainment matters can wrap in a few weeks; disputed cases can run 6–18 months from intake to resolution, longer if the matter goes to trial. Po gives a realistic estimate for your facts at the consult — vague answers here are a red flag.
Can Po take my case if I'm outside New York?
Po is licensed in New York. Matters governed by New York law are the natural fit. Out-of-state matters are handled case-by-case, sometimes with local co-counsel. Ask during intake — Po will tell you if the case is a fit or refer you to someone closer to your court.
What should I bring to my first meeting with Po?
Bring every document that touches the dispute: contracts, correspondence, police or medical reports, filed pleadings, invoices, photographs, insurance letters. Also bring a written timeline of what happened, in your own words. Po will filter what matters — over-preparing at intake is always cheaper than needing a second meeting.
Is Po accepting new entertainment clients right now?
Po's intake status shifts week to week. Submit the form; the office will confirm availability or refer the matter out.
Areas served
Entertainment attorneys serving Albany and Brooklyn in New York
Po handles entertainment matters throughout New York. Each city below is a direct link into the search page for verified entertainment attorneys in that community.
More counsel
Other top-rated entertainment attorneys in New York
If Po's intake is full or the fit isn't right, these entertainment attorneys in New York handle similar matters. Every profile below is verified and open to consultations.
