Roger N. Heller, Consumer Attorney in San Francisco, California
Over 25 years of legal practice
PartneratLieff Cabraser Heimann And Bernstein Llp
San Francisco, CA
Practicing consumer in San Francisco since 2001.
- 25+
- Years practicing
- 6
- Bar admissions
Practices in
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Quick answer
Roger N. Heller is a partner based in San Francisco, CA. The practice focuses on Consumer. Roger has over 25 years of legal experience. Currently practicing at Lieff Cabraser Heimann And Bernstein Llp.
- Based in
- San Francisco, CA
- Experience
- over 25 years
- Known for
- Consumer
- Handles Consumer matters from San Francisco, CA.
- Over 25 years of practice as a licensed attorney.
About Roger N. Heller: Roger N. Heller is a partner based in San Francisco, CA. The practice focuses on Consumer. Roger has over 25 years of legal experience. Currently practicing at Lieff Cabraser Heimann And Bernstein Llp.
Areas of practice
Legal matters Roger takes on
Roger concentrates on consumer. Each area below outlines the kind of case Roger handles, typical outcomes to expect, and how the intake process starts.
Consumer cases in San Francisco, California
Roger takes consumer matters in San Francisco, California. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Roger agrees to represent you.
Biography
Meet Roger N. Heller — consumer lawyer in San Francisco
Roger N. Heller is a partner based in San Francisco, CA. The practice focuses on Consumer. Roger has over 25 years of legal experience. Currently practicing at Lieff Cabraser Heimann And Bernstein Llp.
The Chair of Lieff Cabraser’s Consumer Protection practice group, Roger N. Heller is one of the country’s leading class action attorneys in the field of consumer protection, successfully litigating numerous cases that ended deceptive business and recovered substantial compensation for consumers.
Many of Roger’s cases have involved claims against large banks, including representing customers of Bank of America, Wells Fargo, and other banks that were accused of systematically re-sequencing customer debit card transactions - from the “largest to the smallest” transaction - in order to maximize its overdraft fee revenue. These cases resulted in over $1 billion in recoveries for consumers, including a $203 million verdict against Wells Fargo and a $410 million court-approved settlement with Bank of America.
Roger also recently represented a class of Bank of America mortgage borrowers in California in a case alleging the bank failed to pay required interest on mortgage escrow balances, resulting in a settlement of $35 million.
One highlight of Roger’s work was his representation of victims of the Theranos blood-testing scandal. In 2024, the Court approved settlements of over $45 million.
Roger has also successfully represented consumers in cases against large insurance companies. For example, Roger recently represented Farmers automobile insurance customers in a case alleging that Farmers took steps to prevent customers from accessing lower rates that were supposed to be available them. The case resulted in a $52 million settlement.
Roger also represents small businesses that are victims of unfair practices. For example, Roger obtained tens of millions of dollars in compensation for a nationwide class of small businesses in a case alleging that Wells Fargo Merchant Services imposed unfair charges and fees in connection with its provision of card processing services.
Another highlight of Roger’s consumer practice was a class action lawsuit against Chase Bank for allegedly violating the implied covenant of good faith and fair dealing by unilaterally modifying the terms of fixed rate loans. The case resulted in a $100 million settlement and important injunctive relief.
Publications & Presentations
•“Fighting for Troops on the Homefront,” TRIAL Magazine, September 2006
Honors & Awards
•“Lawdragon 500 Leading Plaintiff Consumer Lawyers in America,” Lawdragon, 2023-2026
•“Super Lawyer for Northern California,” Super Lawyers, 2013-2025
•National Consumer Law Center, “Rising Star Award,” 2015
•“Rising Star,” Law 360, 2014, 2015
•Consumer Attorneys of California, “Finalist for Consumer Attorney of the Year,” 2012, 2013
•“Rising Star for Northern California,” Super Lawyers, 2011-2012
•“Trial Lawyer of the Year Finalist,” Public Justice, 2012
•“Harlan Fiske Stone Scholar,” 1998-2001
In the News
•February 17, 2026
30 Lieff Cabraser Attorneys Recognized as Lawdragon “500 Leading Plaintiff Consumer Lawyers” for 2026
•June 30, 2025
28 Lieff Cabraser Attorneys Selected as 2025 Northern California Super Lawyers and Rising Stars
•February 28, 2025
33 Lieff Cabraser Attorneys Recognized as Lawdragon “500 Leading Plaintiff Consumer Lawyers” for 2025
•February 23, 2024
28 Lieff Cabraser Attorneys Recognized as Lawdragon “500 Leading Plaintiff Consumer Lawyers” for 2024
•July 5, 2023
23 Lieff Cabraser Attorneys Selected as 2023 Northern California Super Lawyers and Rising Stars
Working with Roger on a consumer matter
The Chair of Lieff Cabraser’s Consumer Protection practice group, Roger N. Heller is one of the country’s leading class action attorneys in the field of consumer protection, successfully litigating numerous cases that ended deceptive business and recovered substantial compensation for consumers. Many of Roger’s cases have involved claims against large banks, including representing customers of…
Who Roger represents
Roger reviews new inquiries case-by-case for consumer matters in San Francisco and the surrounding California area.
Credentials
Education, bar admissions, and languages
Columbia Law School J.D. 2001 Law Review: Columbia Law Review Columbia Law School J.D. Senior Editor
—
Emory University
B.A. · 1997
Jurisdictions
Roger's state bar admissions
U.S. District Court,
2025 · ACTIVE
U.S. District Court,
2017 · ACTIVE
U.S. District Court,
2015 · ACTIVE
U.S. District Court,
2011 · ACTIVE
California
2001 · ACTIVE
U.S. District Court,
2001 · ACTIVE
Roger studied at — in Columbia Law School J.D. 2001 Law Review: Columbia Law Review Columbia Law School J.D. Senior Editor and B.A. in Emory University.
Law school and academic background
Roger completed — in Columbia Law School J.D. 2001 Law Review: Columbia Law Review Columbia Law School J.D. Senior Editor and B.A. in Emory University. Formal legal training is one signal of substantive knowledge — the day-to-day practice Roger runs in California is where that training gets applied to real client questions.
Affiliations
Roger's professional memberships and bar associations
Professional Associations and Memberships •American Bar Association •Bar Association of San Francisco •Consumer Attorneys of California •State Bar of California •Santa Venetia Community Plan
Advisory Committee · membership
Locations
Roger N. Heller's office in San Francisco
Roger's primary office is at Embarcadero Center West, 275 Battery Street, 29th Floor, San Francisco, CA, 94111. In-person meetings are by appointment; a phone intake usually comes first.
Lieff Cabraser Heimann And Bernstein Llp
Embarcadero Center West, 275 Battery Street, 29th Floor
San Francisco, CA 94111
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Schedule your consultationHiring guide
How to hire Roger N. Heller — what to expect in your first consultation
Working with a new consumer attorney should feel structured. Here's how the first two conversations with Roger usually go, from the moment you request a consult to the day representation begins.
Consultation formats and pricing
Roger charges for the initial consult. That fee is credited toward representation if you retain Roger's office.
What to bring to your first meeting
Bring any documents you already have — police reports, medical records, filed pleadings, correspondence from an insurer, a copy of the contract at issue. If you're not sure, err on the side of bringing everything; Roger will tell you what matters and what doesn't.
Questions to ask a consumer attorney in San Francisco, California
A short list to run through before you commit: How many consumer matters have you handled in the last year? What's your fee structure? Who else in the office will work on this? What's your realistic estimate of timeline and range of outcomes? How do I reach you between meetings?
Fees & payment
Fees, payment methods, and consultation options for Roger
Roger discusses fees during intake so the arrangement fits the matter. Contingency, hourly, and flat-fee options are all common in consumer practice — ask which fits.
Hourly rates, contingency fees, and flat-fee options
Every consumer matter is priced differently. Simple document review might be a flat fee. Injury litigation is often contingency. Complex commercial disputes usually run hourly with a retainer. Roger confirms the model in the engagement letter before any work starts.
Payment methods and payment plans
Roger's office accepts standard payment methods. Ask about payment plans if the retainer is a stretch — many consumer practices work with clients on structured schedules.
Frequently asked
Frequently asked questions about Roger N. Heller
How much does it cost to hire Roger for a consumer case?
Cost depends on the type of matter, the fee model (contingency, flat, hourly), and how contested the case becomes. Roger walks through the likely range during the consult so there are no surprises.
Does Roger offer a free consultation?
Roger charges for the initial consult; that fee is credited toward representation if you retain Roger's office. Some consumer attorneys offer free consults — check Roger's current terms during booking.
How long do consumer cases in California typically take?
Simple consumer matters can wrap in a few weeks; disputed cases can run 6–18 months from intake to resolution, longer if the matter goes to trial. Roger gives a realistic estimate for your facts at the consult — vague answers here are a red flag.
Can Roger take my case if I'm outside San Francisco?
Roger is licensed in California. Matters governed by California law are the natural fit. Out-of-state matters are handled case-by-case, sometimes with local co-counsel. Ask during intake — Roger will tell you if the case is a fit or refer you to someone closer to your court.
What should I bring to my first meeting with Roger?
Bring every document that touches the dispute: contracts, correspondence, police or medical reports, filed pleadings, invoices, photographs, insurance letters. Also bring a written timeline of what happened, in your own words. Roger will filter what matters — over-preparing at intake is always cheaper than needing a second meeting.
Is Roger accepting new consumer clients right now?
Roger's intake status shifts week to week. Submit the form; the office will confirm availability or refer the matter out.
Areas served
Consumer attorneys serving San Francisco, Los Angeles and San Diego in California
Roger handles consumer matters throughout California. Each city below is a direct link into the search page for verified consumer attorneys in that community.
- San Francisco26,380 attorneys
- Los Angeles39,975 attorneys
- San Diego16,903 attorneys
- Sacramento10,561 attorneys
- Irvine6,831 attorneys
- Oakland5,709 attorneys
- San Jose5,009 attorneys
- Palo Alto4,084 attorneys
- Beverly Hills3,348 attorneys
- Newport Beach3,106 attorneys
- Pasadena2,894 attorneys
- Santa Monica2,756 attorneys
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