William E. "Will" Cochran, Jr., Insurance Attorney in Memphis, Tennessee
Over 25 years of legal practice · focused on Insurance and Medical Malpractice
Memphis, TN
Practicing insurance in Memphis since 2001.
- 25+
- Years practicing
- 2
- Bar admissions
Practices in
Are you William E. "Will" Cochran, Jr.?
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Quick answer
William E. "Will" Cochran, Jr. is an attorney based in Memphis, TENNESSEE. The practice focuses on Insurance and Medical Malpractice. William has over 25 years of legal experience.
- Based in
- Memphis, TENNESSEE
- Experience
- over 25 years
- Known for
- Insurance · Medical Malpractice
- Handles Insurance and Medical Malpractice matters from Memphis, TENNESSEE.
- Over 25 years of practice as a licensed attorney.
- Recognized with Best Lawyers in America — Litigation - Insurance (2026).
About William E. "Will" Cochran, Jr.: William E. "Will" Cochran, Jr. is an attorney based in Memphis, TENNESSEE. The practice focuses on Insurance and Medical Malpractice. William has over 25 years of legal experience.
Areas of practice
William's practice areas in Memphis
William concentrates on insurance and medical malpractice. Each area below outlines the kind of case William handles, typical outcomes to expect, and how the intake process starts.
Insurance cases in Memphis, Tennessee
William takes insurance matters in Memphis, Tennessee. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before William agrees to represent you.
Medical Malpractice cases in Memphis, Tennessee
William takes medical malpractice matters in Memphis, Tennessee. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before William agrees to represent you.
Biography
William E. "Will" Cochran, Jr., insurance attorney serving Memphis
William E. "Will" Cochran, Jr. is an attorney based in Memphis, TENNESSEE. The practice focuses on Insurance and Medical Malpractice. William has over 25 years of legal experience. William works from Memphis, Tennessee and takes on insurance matters across the region.
Will Cochran concentrates his practice in the areas of business and commercial litigation, medical malpractice defense, personal injury and vaccine litigation and insurance defense and coverage litigation. A native of Kosciusko, Mississippi, Mr. Cochran received a B.A. in biology from the University of Mississippi in 1996. He earned a J.D. from the University of Memphis in 2001. While in law school, Mr. Cochran was a member of the University of Memphis Law Review and a two year recipient of the Cecil C. Humphreys Law Fellowship, through which he was awarded a full scholarship and served as a research assistant for the dean of the law school.
William's approach to insurance cases
Will Cochran concentrates his practice in the areas of business and commercial litigation, medical malpractice defense, personal injury and vaccine litigation and insurance defense and coverage litigation. A native of Kosciusko, Mississippi, Mr. Cochran received a B.A. in biology from the University of Mississippi in 1996. He earned a J.D. from the University of Memphis in 2001. While in law…
Clients William works with
William reviews new inquiries case-by-case for insurance and medical malpractice matters in Memphis and the surrounding Tennessee area.
Credentials
Credentials — where William studied and practices
The University of Memphis
J.D. · 2001
University of Mississippi
B.A. in Biology · 1996
Jurisdictions
William's state bar admissions
Mississippi
2002 · ACTIVE
Tennessee
2001 · ACTIVE
William studied at J.D. in The University of Memphis and B.A. in Biology in University of Mississippi.
Law school and academic background
William completed J.D. in The University of Memphis and B.A. in Biology in University of Mississippi. Formal legal training is one signal of substantive knowledge — the day-to-day practice William runs in Tennessee is where that training gets applied to real client questions.
Recognition
William's legal honors and published work
William has received 2 formal recognitions from bar associations, industry bodies, and peer-review services.
Best Lawyers in America — Litigation - Insurance
2026
Best Lawyers in America — Medical Malpractice Law - Defendants
2026
Legal awards and honors
Best Lawyers in America — Litigation - Insurance (2026). Best Lawyers in America — Medical Malpractice Law - Defendants (2026).
Locations
William E. "Will" Cochran, Jr.'s office in Memphis
William's primary office is at 530 Oak Court Drive, Suite 360, Memphis, Tennessee, 38117. In-person meetings are by appointment; a phone intake usually comes first.
Client feedback
Client reviews of William E. "Will" Cochran, Jr.
William has not yet collected verified client reviews on LawyersListed. Reviews here are all from confirmed clients; anonymous ratings are moderated out.
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Schedule your consultationHiring guide
How to hire William E. "Will" Cochran, Jr. — what to expect in your first consultation
Working with a new insurance attorney should feel structured. Here's how the first two conversations with William usually go, from the moment you request a consult to the day representation begins.
Consultation formats and pricing
William charges for the initial consult. That fee is credited toward representation if you retain William's office.
What to bring to your first meeting
Bring any documents you already have — police reports, medical records, filed pleadings, correspondence from an insurer, a copy of the contract at issue. If you're not sure, err on the side of bringing everything; William will tell you what matters and what doesn't.
Questions to ask a insurance attorney in Memphis, Tennessee
A short list to run through before you commit: How many insurance matters have you handled in the last year? What's your fee structure? Who else in the office will work on this? What's your realistic estimate of timeline and range of outcomes? How do I reach you between meetings?
Fees & payment
Fees, payment methods, and consultation options for William
William discusses fees during intake so the arrangement fits the matter. Contingency, hourly, and flat-fee options are all common in insurance practice — ask which fits.
Hourly rates, contingency fees, and flat-fee options
Every insurance matter is priced differently. Simple document review might be a flat fee. Injury litigation is often contingency. Complex commercial disputes usually run hourly with a retainer. William confirms the model in the engagement letter before any work starts.
Payment methods and payment plans
William's office accepts standard payment methods. Ask about payment plans if the retainer is a stretch — many insurance practices work with clients on structured schedules.
Frequently asked
Frequently asked questions about William E. "Will" Cochran, Jr.
How much does it cost to hire William for a insurance case?
Cost depends on the type of matter, the fee model (contingency, flat, hourly), and how contested the case becomes. William walks through the likely range during the consult so there are no surprises.
Does William offer a free consultation?
William charges for the initial consult; that fee is credited toward representation if you retain William's office. Some insurance attorneys offer free consults — check William's current terms during booking.
How long do insurance cases in Tennessee typically take?
Simple insurance matters can wrap in a few weeks; disputed cases can run 6–18 months from intake to resolution, longer if the matter goes to trial. William gives a realistic estimate for your facts at the consult — vague answers here are a red flag.
Can William take my case if I'm outside Memphis?
William is licensed in Tennessee. Matters governed by Tennessee law are the natural fit. Out-of-state matters are handled case-by-case, sometimes with local co-counsel. Ask during intake — William will tell you if the case is a fit or refer you to someone closer to your court.
What should I bring to my first meeting with William?
Bring every document that touches the dispute: contracts, correspondence, police or medical reports, filed pleadings, invoices, photographs, insurance letters. Also bring a written timeline of what happened, in your own words. William will filter what matters — over-preparing at intake is always cheaper than needing a second meeting.
Is William accepting new insurance clients right now?
William's intake status shifts week to week. Submit the form; the office will confirm availability or refer the matter out.
Areas served
Insurance attorneys serving Memphis, Nashville and Knoxville in Tennessee
William handles insurance matters throughout Tennessee. Each city below is a direct link into the search page for verified insurance attorneys in that community.
More counsel
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