
Long Do, Appellate Attorney in San Francisco, California
Over 26 years of legal practice · focused on Appellate, Business, and Litigation
PartneratAthene Law, LLP
San Francisco, CA
Practicing appellate in San Francisco since 2000.
- 26+
- Years practicing
- 2
- Bar admissions
Practices in
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Quick answer
Long Do is a partner based in San Francisco, CA. The practice focuses on Appellate, Business, and Litigation. Long has over 26 years of legal experience. Currently practicing at Athene Law, LLP.
- Based in
- San Francisco, CA
- Experience
- over 26 years
- Known for
- Appellate · Business · Litigation
- Handles Appellate, Business, and Litigation matters from San Francisco, CA.
- Over 26 years of practice as a licensed attorney.
About Long Do: Long Do is a partner based in San Francisco, CA. The practice focuses on Appellate, Business, and Litigation. Long has over 26 years of legal experience. Currently practicing at Athene Law, LLP.
Areas of practice
Legal matters Long takes on
Long concentrates on appellate, business, and litigation. Each area below outlines the kind of case Long handles, typical outcomes to expect, and how the intake process starts.
Appellate
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Business
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Litigation
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Appellate cases in San Francisco, California
Long takes appellate matters in San Francisco, California. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Long agrees to represent you.
Business cases in San Francisco, California
Long takes business matters in San Francisco, California. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Long agrees to represent you.
Litigation cases in San Francisco, California
Long takes litigation matters in San Francisco, California. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Long agrees to represent you.
Biography
Meet Long Do — appellate lawyer in San Francisco
Long Do is a partner based in San Francisco, CA. The practice focuses on Appellate, Business, and Litigation. Long has over 26 years of legal experience. Currently practicing at Athene Law, LLP.
Long Do is a seasoned and respected health care attorney with broad experience advocating for the provider community. His practice focuses on commercial managed care and health insurance, physician and medical group formation and practice, peer review, and trade association advocacy and governance. Long also is a recognized expert on the corporate practice of medicine and medical staff governance. He has more than two decades of practical legal experience in civil and criminal courts.
Prior to joining Athene Law, Long served for over a decade as Legal Counsel and Director of Litigation for the California Medical Association (CMA). He built a renowned statewide and national profile managing CMA’s activities in the courts and regulatory agencies. He also served as the lead attorney for the CMA lobbying and regulatory teams on numerous important pieces of legislation and regulations.
Long has appeared in federal courts and all levels of state courts throughout California, having argued on several cases before the California Supreme Court.
Representative Matters
• Plan and establish a comprehensive peer review system for a national provider organization with offices in more than 23 states, including system conceptualization, federal and state-by-state compliance planning, contracting, and implementation;
• Provide strategic advice to a large trade association on a major legislation package concerning the practice of medicine, including drafting and analyzing bill language;
• Establish an outpatient medical clinic practice for an academic institution, including strategic planning, corporate practice of medicine compliance planning, incorporation, formation of governance structures, contracting, and applying for tax-exemption status;
• Advise a medical group on implications of medical staff policy changes, including any rights they have under hospital procedures and bylaws;
• Represent out-of-network and in-network providers respond to health plan audits and claims reviews;
• Provide legal and strategic advice to a hospital board on clinical practice policies proposed by the medical staff;
• Argued on behalf of the California Medical Association before the California Supreme Court in Fahlen v. Sutter Central Valley Hospitals, 58 Cal. 4th 655 (2014), involving the applicability of Westlake exhaustion requirement to Health & Safety Code §1278.5 whistleblower claims;
• Served as lead counsel for the California Medical Association in Medical Staff v. Tulare Regional Medical Ctr. (Tulare Superior Ct., 2016), involving medical staff self-governance.
Long previously practiced law in both civil and criminal courts. He was a senior litigation and appellate attorney at the San Francisco law firm Howard Rice Nemerovski Canady Falk & Rabkin, PC (now Arnold & Porter) and served as a criminal prosecutor in the San Francisco District Attorney’s Office under now Vice President Kamala Harris.
Education
Long is a graduate of Northwestern University and UCLA School of Law. He was in the inaugural class of the law school’s David J. Epstein Program in Public Interest Law and Policy and served as an articles editor on the UCLA Law Review. Long served as law clerk to the Hon. Susan Illston of the U.S. District Court in San Francisco and the Hon. Robert Beezer of the Ninth Circuit U.S. Court of Appeals in Seattle.
Professional Affiliations
• American Health Lawyers Association
• American Society of Medical Association Counsel
• California Academy of Attorneys for Healthcare Professionals
• California Healthcare Consumers Foundation
• California Lawyers Association, Health Law Standing Committee of the Business Law Section
• California Society for Healthcare Attorneys
Long's approach to appellate cases
Long Do is a seasoned and respected health care attorney with broad experience advocating for the provider community. His practice focuses on commercial managed care and health insurance, physician and medical group formation and practice, peer review, and trade association advocacy and governance. Long also is a recognized expert on the corporate practice of medicine and medical staff…
Clients Long works with
Long reviews new inquiries case-by-case for appellate, business, and litigation matters in San Francisco and the surrounding California area.
Credentials
Education, bar admissions, and languages
University of California at Los Angeles School of Law
J.D. · 2000
Northwestern University
B.A. · 1996
Jurisdictions
Long's state bar admissions
U.S. Court of Appeal
2002 · ACTIVE
California
2000 · ACTIVE
Long studied at J.D. in University of California at Los Angeles School of Law and B.A. in Northwestern University.
Law school and academic background
Long completed J.D. in University of California at Los Angeles School of Law and B.A. in Northwestern University. Formal legal training is one signal of substantive knowledge — the day-to-day practice Long runs in California is where that training gets applied to real client questions.
Locations
Long Do's office in San Francisco
Long's primary office is at 5432 Geary Blvd., #200, San Francisco, CA, 94121. In-person meetings are by appointment; a phone intake usually comes first.
Client feedback
Client reviews of Long Do
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Schedule your consultationHiring guide
How to hire Long Do — what to expect in your first consultation
Working with a new appellate attorney should feel structured. Here's how the first two conversations with Long usually go, from the moment you request a consult to the day representation begins.
Consultation formats and pricing
Long charges for the initial consult. That fee is credited toward representation if you retain Long's office.
What to bring to your first meeting
Bring any documents you already have — police reports, medical records, filed pleadings, correspondence from an insurer, a copy of the contract at issue. If you're not sure, err on the side of bringing everything; Long will tell you what matters and what doesn't.
Questions to ask a appellate attorney in San Francisco, California
A short list to run through before you commit: How many appellate matters have you handled in the last year? What's your fee structure? Who else in the office will work on this? What's your realistic estimate of timeline and range of outcomes? How do I reach you between meetings?
Fees & payment
Fees, payment methods, and consultation options for Long
Long discusses fees during intake so the arrangement fits the matter. Contingency, hourly, and flat-fee options are all common in appellate practice — ask which fits.
Hourly rates, contingency fees, and flat-fee options
Every appellate matter is priced differently. Simple document review might be a flat fee. Injury litigation is often contingency. Complex commercial disputes usually run hourly with a retainer. Long confirms the model in the engagement letter before any work starts.
Payment methods and payment plans
Long's office accepts standard payment methods. Ask about payment plans if the retainer is a stretch — many appellate practices work with clients on structured schedules.
Frequently asked
Frequently asked questions about Long Do
How much does it cost to hire Long for a appellate case?
Cost depends on the type of matter, the fee model (contingency, flat, hourly), and how contested the case becomes. Long walks through the likely range during the consult so there are no surprises.
Does Long offer a free consultation?
Long charges for the initial consult; that fee is credited toward representation if you retain Long's office. Some appellate attorneys offer free consults — check Long's current terms during booking.
How long do appellate cases in California typically take?
Simple appellate matters can wrap in a few weeks; disputed cases can run 6–18 months from intake to resolution, longer if the matter goes to trial. Long gives a realistic estimate for your facts at the consult — vague answers here are a red flag.
Can Long take my case if I'm outside San Francisco?
Long is licensed in California. Matters governed by California law are the natural fit. Out-of-state matters are handled case-by-case, sometimes with local co-counsel. Ask during intake — Long will tell you if the case is a fit or refer you to someone closer to your court.
What should I bring to my first meeting with Long?
Bring every document that touches the dispute: contracts, correspondence, police or medical reports, filed pleadings, invoices, photographs, insurance letters. Also bring a written timeline of what happened, in your own words. Long will filter what matters — over-preparing at intake is always cheaper than needing a second meeting.
Is Long accepting new appellate clients right now?
Long's intake status shifts week to week. Submit the form; the office will confirm availability or refer the matter out.
Areas served
Appellate attorneys serving San Francisco, Los Angeles and San Diego in California
Long handles appellate matters throughout California. Each city below is a direct link into the search page for verified appellate attorneys in that community.
- San Francisco26,380 attorneys
- Los Angeles39,975 attorneys
- San Diego16,903 attorneys
- Sacramento10,561 attorneys
- Irvine6,831 attorneys
- Oakland5,709 attorneys
- San Jose5,009 attorneys
- Palo Alto4,084 attorneys
- Beverly Hills3,348 attorneys
- Newport Beach3,106 attorneys
- Pasadena2,894 attorneys
- Santa Monica2,756 attorneys
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